"Merchandising. Where the real money from the movie is made." Ah, yes, the wise and powerful Yogurt from Spaceballs knew what he was talking about. Most of the reason Star Wars is still relevant today is because of all the merchandising that still goes on for kids of all ages. Don't get me wrong, the original trilogy is most important to cinema's history, but now the saga is out of control and nothing more than a cesspool of toys, lunchboxes, towels and underwear. The same can be said for Disney/Pixar's Cars property, which proved its true worth when a heartless sequel hit theaters and didn't really resonate as a true Pixar film. So why not have Lucasfilm and Disney join forces? And together they will rule the galaxy! Look below!

At Star Wars Celebration VI happening in Orlando, Florida right now, there's a whole slew of new Star Wars gear being revealed along with Mos Eisley Cantina Bar Patron #4 signing autographs. One such piece of merchandising comes in the form of a recent collaboration between Disney and Lucasfilm to turn Cars characters into Star Wars characters that will be sold as toys (found on Inside the Magic, via SlashFilm):





That's Lightning McQueen as Luke Skywalker on Hoth, and Mater as Darth Vader, which is just wrong. Sure Darth Mater rolls off the tongue, but it's just disrespectful to have a redneck tow truck become the most feared Sith in the galaxy. Then again, Jake Lloyd and Hayden Christensen kind of turned him into just an emo kid, so whatever. Then there's Holly Shiftwell as Princess Leia, Luigi and Guido as C-3PO and R2-D2 and one of the tractors as a Stormtrooper. Don't get me wrong, I like the character designs here, and I'm sure kids will eat them up, but this is just a little too much.

I think the bigger issue is all of the questions this opens up. In the Cars universe, all vehicles have personalities like people. And there are living things like bugs and such that resemble cars as well (Volkswagen Beetles as bugs, etc.). so does this mean ships like the X-Wing or TIE Fighters would have eyes and talk like the planes in Cars 2? I'd actually like to see those character designs too. Of course, then we'd probably be forced into some sort of Cars Wars spin-off, everyone will hate Car Car Binks, and then I won't know what to do with myself. But that's the life of a Star Wars fan nowadays. What do you think?

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